The Impact of COVID-19 on Consumer Behavior and How Business Mitigates it: Indonesian Small to Medium Business Owners’ Perspective – An Explorative Study

This research paper aims to examine the impact of the COVID-19 pandemic on consumer behavior and the strategic adjustment implemented by small to medium-size businesses. Consumer behavior has been altered. It has made organizations react to survive. To understand emerging consumer behavior, and how organizations mitigate the changes in the environment, a qualitative study on small to medium size business owners was conducted in October-November 2020. An intensive 60-minute, semi-structured interview was conducted with 23 business owners in Jakarta and its surrounding cities. The findings revealed that there are positive and negative impacts of the COVID-19 pandemic on business depending on the industry type. The type of industry also influenced the scale of the effect. Regardless of the impact, most business owners were optimistic about their businesses surviving. Consumer behavior changed to involving less human interaction, for example going online, and people became more cost-conscious. Business owners mitigated the change with a change in the type of products offered, offering promotions or price reductions and online access. From the business owners' perspective, some of the new behavior will remain after the pandemic, whilst others will revert to the old behavior. Those that offer convenience and simplicity will stay. © Iran University of Science and Technology 2022.

Does people's wellbeing get impacted by covid-19 pandemic measure in indonesia?

The impact of COVID-19 pandemic is not only to human health but also to other aspects of human life. The most common action taken by the government in order to prevent the spread of the infection is mobility restriction. The implication of this mobility restriction is limitation of social activities which can be done. Mobility restriction was implemented in Jakarta and its surrounding cities and impacted more than 20 million people. Is this mobility restriction impacting people's wellbeing? The objective of this study is to see whether there is an impact on wellbeing- in terms of happiness and life satisfaction in Indonesia due to mobility restriction. A survey was conducted in April 2020. Happiness and satisfaction with life were measured by using the Subjective Happiness Scale (SHS) and Satisfaction with Life Scale (SWL). The reliability and validity of measures were analyzed with SPSS, and the differences between groups were analyzed with Two-Sample T-Test. The study finds that the respondents' happiness level was only slightly happy, and the level of satisfaction was only slightly satisfied. The respondents claimed that their happiness was deteriorated during mobility restriction (41%). Thirty-four percent felt their satisfaction was deteriorated. Student group is shown as the most impacted group in its scale of wellbeing. The finding of this study can give insight for policymakers in implementing restrictive measures. The result of this study gives an insight into which groups to be prioritized for support or helped to cope with the restriction. © 2021 Journal of Medical Internet Research. All rights reserved.

Determinants of perceived effectiveness in crisis management and company reputation during the COVID-19 pandemic

COVID-19 pandemic is a newness to various aspect of life, including business sector. In this high uncertainty, business still need to deliver effective crisis management in order to safeguard organization reputation. Literature state that there are three important elements in crisis management which are leader, team of crisis management, and organizational communication. What type of leader and communication are the most suitable during crises? This study aims to confirm the influence of the transformational leadership style, communication quality, and team crisis to organization reputation mediated by the effectiveness of crisis management. During crisis innovation also influences the survival of organization during crises. A new type of innovation, frugal innovation type, still has limited empirical evidence. This study also aims to see how the implementation of the frugal innovation type is influenced by the transformational leadership style and influences the effectiveness of crisis management. A descriptive quantitative study was conducted in May 2020 with 293 participants from the various organizations in Indonesia. SEM-LISREL was used for data analysis. The findings show that transformational leader, crisis management team, quality of communication and frugal innovation type positively influenced the effectiveness of crisis management which will lead to corporate reputation. The main contribution of this paper is providing the body of evidence the effectiveness of transformational leadership during crisis with high uncertainty. This study is also among the first empirical study on frugal innovation type.

Forced shifting to e-learning during the covid-19 outbreak: Information quality, system quality, service quality, and goal orientation influence to e-learning satisfaction and perceived performance

The COVID-19 pandemic outbreak is not only affecting human health, but it is also affecting other aspects of human life, including the education sector. In many countries, the recommendation of health authorities forced the education sector to find an alternative of face-to-face session method. The distance learning method may be the best option for students in a forced situation. Even though e-learning is a hot topic, e-learning is still more of a supplement to education in normal conditions. This study wants to see the factors influencing e-learning satisfaction and performance to respondents who are forced to join e-learning due to the COVID-19 pandemic. A descriptive quantitative study using a structured questionnaire as the instrument was conducted to University Students at 4 campuses in Greater Jakarta, Indonesia. They were asked to self-rate the goal orientation, perceived ease of use, service quality, information quality, e-learning satisfaction, and perceived performance. One hundred fifty-three questionnaires were analyzed with SEM LISREL. The finding of the study shows that perceived ease of use (PEOU) and service quality have significant positive impacts on e-learning satisfaction, but not goal orientation and information quality. E-learning satisfaction positively influences to perceived performance. This study contributes to D&M IS Success Model and e-learning body of evidence. This study also contributes to e-learning practice. © 2020, World Academy of Research in Science and Engineering. All rights reserved.